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Joey Atlas

Simplified Fitness, Nutrition and Mindset for an Optimal Life

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How Nicole Lost Over 98 LBS with a Powerful Mindshift After Many Failed Options without dieting and without hard workouts

Joey Atlas / January 22, 2018

How Nicole Lost Over 98 LBS with a Powerful Mindshift After Many Failed Options

Watch this with a pen and notepad in hand so you can catch the gold nuggets that are openly shared…

And be ready for my “off the cuff” additions to the narrative later in the seminar. There’s a little bit of gold there too 🙂

The full original post of this “E5” seminar video is hosted at our local Saint Johns & Mandarin, Florida SCULPTAFIT Studio website/blog here (**I you’re local you’ll want to visit that link**). But, if you’re not local – then read below and watch the video above…

In addition to sharing the video on the Studio website, I’m sharing it here as well, so that this powerful example and timeless message can reach a bigger and broader audience…

That audience includes YOU, and anyone else you can share this with.

The MORE people who see it, the more lives we will positively impact, and together, we all make this world a bit healthier and a bit better…

1 – As you watch the video, please post any questions you have in the box below. And…

2 – Let us know if you’re interested in attending the First Annual SCULPTAFIT Immersion Experience Retreat later this year… (We will only have 16 spots available for it.)

3 – Here’s a shot of our STELLAR Coaching Team of the Studio

The Amazing SCULPTAFIT Coaching Team
The Amazing SCULPTAFIT Coaching Team

Joey Atlas / January 17, 2018

5 Painful Home-Gym Shopping Mistakes to Avoid

[ AN EXCERPT FROM The 2018 Home-Gym & Fitness Buyer’s Guide ]

As a veteran fitness pro and private health coach I’ve been in all types of home and office gyms, ranging from a “tight NYC apartment” all the way up to the palatial Greenwich, CT estate of Leona and Harry Helmsley

..and everything in between.

I’ve seen many great home gyms, with well-planned layouts and equipment selection…

And I’ve seen many bad ones… poorly designed, with faulty choices of specific equipment and home-gym machines.

If you’re planning a purchase of a home-gym package – then this article may prove to be a proverbial life-saver for you…

Today I share 5 of the top mistakes I’ve helped clients fix over the last 26 years…

The 5 Costliest & Dangerous Home-Gym Buying Mistakes

Mistake #1: You Overspend and Waste Too Much Money

Fitness equipment sales reps and misleading magazine articles can steer you in the wrong direction for many reasons.

Going down the wrong path often leads to spending too much money. For example, one of the most sold items is the ‘treadmill’. BUT, it should actually be 3rd or 4th on the list when in the early stages of your home-gym master-plan.

Treadmills have a FAT profit margin because of the volume in production, and since most people think a treadmill is a ‘necessity’, they are an easy sell.

Truth is, most people who have a treadmill don’t even need one for proper cardio. That $2,500.00 could have been used for something else of higher importance. Plus there’s also the “space” saving issue…

Mistake #2: Buying the Wrong Equipment for Your Specific Needs

Most people buy home fitness equipment and home-gyms based on ‘assumptions’, without properly consulting a qualified fitness coach to help them determine their goals and needs, first.

Mistake #3: Buying Cheap Models of Mass Market Exercise Machines

Buying on “low price” will end up costing you more later. Either by you not using the crappy equipment you bought – or by you going “beast mode” on it and getting injured…

Well, there’s no need to “go beast mode” and there’s no need to get hurt when you have the right plan aimed at the right goals… When these are in order – you end up buying a home-gym set-up that is “JUST RIGHT”…

Mistake #4: No Planning and Bad Use of Space in Your Home Fitness Area

Cram too much home-gym equipment into your space and you just took away one of the most valuable elements…

You need open space for certain things… Flexibility, body-weight cardio, etc… Don’t overcrowd your home-gym… It defeats the purpose.

Mistake #5: Buying Uncomfortable Fitness Equipment That You HATE Using

Pain and discomfort are two of the BIGGEST “motivation killers” known to humans.

So why buy anything that is going to cause you pain and discomfort?

Silly question – but people do this every day… and they quit their personal fitness program within a few weeks or months. Not a good plan…

There are a few more critical mistakes I share, FOR FREE, in the 2018 Home-Gym and Fitness Buyer’s Guide here

…

Home Gym Buyer's Guide 2018 Edition
Home Gym Buyer’s Guide 2018 Edition

In this year’s guide I also share:

A – a few of the key items EVERY home-gym must have
B – two of the most important elements you must consider BEFORE buying anything for your home fitness room
C – the 1 thing you must do before buying any type of used fitness equipment

If you found this article helpful, PLEASE share the love by using these colorful sharing buttons:

Joey Atlas / January 17, 2018

How to Food Shop Like a Fitness Pro In Record Time

I love teaching people “how to food shop”…

For some it’s a TOTAL game-changer, and for others, it simply adds new options and strategies to an already strong style of “grocery management”

It’s something I used to do as a specific service for individuals and families back in my ‘one on one’ training days…

But this one was for a “Bonus Extra Event” for the ladies of our local SCULPTAFIT Studio… And I turned on the ‘Voice Recorder’ app during the tour and then uploaded it to youtube so I can share it with all our clients who could not make it that day – and to also share it with you…

Here it is (click on it to hear it). Enjoy and please use the colorful share buttons below to share it wherever you wish, so we can help others who need this kind of guidance:


Food-Store Healthy Eating Tour at Earth Fare
Food-Store Healthy Eating Tour at Earth Fare

Here are a few of the key take-aways some of the women made note of (there are a bunch more so keep listening):

1 – Pre-purchase all staple items from Bulk Warehouses (Costco, etc) and/or online sources, such as Amazon, Thrive Market (20% Off Orders Today), etc…

KEY TIP: Use “monthly auto-ship” on the items you use on a regular basis. By doing this, you usually get preferred pricing, and cuts down on the amoutn you need to buy when you go food shopping – hence making those local trips faster and easier.

2 – If you’re addicted to diet sodas, GET OFF ASAP… (you DO NOT want to keep consuming the chemical sweeteners in those)

You can easily do that by switching to ZEVIA All-Natural Soda here <<==

They have a bunch of amazing flavors, including decaf Cola.

3 – Frozen Veggies and Fruits are a #1 item to “Have On Hand”

Lots of people still don’t know that “frozen” fruits and veggies are awesome for you.

They think that since they are not “fresh”, something is sacrificed… which is not true.

Most of my veggies start as ‘frozen’ from the freezer. Having s full supply of bulk bags from Costco makes eating right so EASY.

I’m all for fresh ones of course – BUT, in a busy hectic life, having a stash of frozen items ready to steam or sautee is a life-saver.

4 – Many supermarkets are “cleaning up” their salad bars and hot food counters. Leverage These Regularly…

For example, the store where did the Food Tour in the audio above, Earth Fare, has an incredible selection of salads and prepared foods…

THE KEY is to still be mindful of choices and volume.

My point in mentioning this is that it gives you another viable option when your days get tight and you have no time to cook…

You can stop by a market on the way home from work, pick up what you need, in the amount that suits you and your family – and BOOM, dinner is done and you’re still “in the zone” when it comes to your healthy nutrition.

5 – One way to avoid certain destructive foods or beverages is to simply “drop them” from your personal menu.

For example – about 18 months ago, I decided to “drop” alcoholic beverages for good.

Now, when I roll through the market – I don’t spend any time in the wine, or craft beer section because I don’t consume any of those. My food shops are even more simplified because of that – and ‘life is better’ (saves me a lot of money too) 🙂

There are MANY more tips and gems in the audio above – so please listen, takes notes and then…

TAKE ACTION

“Apply what you learn, if you want the results and the benefits…”

Joey Atlas / January 10, 2018

Which Mini Toning Device Name Do You Like Best?

OK – you might remember me mentioning the ‘patent pending’ “MINI” toning device that can fit in your purse, and enhances the effects you get when you use my lower-body, problem-area programs…

And I mentioned I would share more info very soon – as I’ve been recently approached by a friend who wants to “bring this to women everywhere”…

We’ve partnered up, are taking steps to do that, making quick progress – and it may be ready by Spring/Summer here in the Northern Hemisphere…

To whet your appetite, I will share a concept-drawing of one of the earlier prototypes, so you can see there has been real work going into this “mini” project:

Truth is, I needed time to fully test this privately in the SCULPTAFIT Studio, get feedback from the coaching Team and see how the 5 prototypes held up to 18 months of consistent use… As you may imagine, LOTS of money has gone into this device.

I then needed to re-invest another $19,000.00 for
engineering/design improvements, more prototyping and to also file the complete patents… Which means, I can now talk about it openly since it has full legal protection of its newest design iteration…

Ok – here’s where I need your wise and thoughtful input. We need to choose a name that is going to REALLY resonate with women who see it, hear about it or come across it in an online search to fix their problem areas….

So…

1 – Which of the following do you like best? (*feel free to also add in your own creative/unique name if you have one*)

A – The Trouble-Zone Transformer
B – SculptaBuns
C – The Bun-Genie
D – The Trouble-Zone Toner
E – The Trouble-Spot Transformer

2 – What color would you like to see this device come in?
3 – What questions do you have about this at this point? What “magic” effects which LOVE for this device to have on your trouble-zones?

==> Please post your answers in the box below. We are looking forward to your BEAUTIFUL Input!!

How I Stay Motivated To Exercise and Eat Right

Joey Atlas / December 8, 2017

How I Stay Motivated To Exercise and Eat Right

It’s one of the most frequently asked questions I get on a regular basis…

“How Do I Stay Motivated To Exercise and Eat Right?”

Staying motivated to be consistent with exercise and healthy nutrition is one of the biggest challenges people complain about when talking about their inability to “stick with their fitness program”…

In this video I share my top “secret” (stealth mindset strategy) for generating self-motivation EVERY DAY

Watch it, and copy my simple example to generate your own constant supply of motivation to exercise and eat healthy:

Here is the post from back in April, and candid-cam video, I mention in the video above:
Doctor Reviews Uncommon Anti-Aging Health Checkup Results and Answers Rare STD Question

What I share in this whiteboard video is pretty simple (and you might create your own version of it) BUT it is a powerful strategy to “make visible” what we don’t normally see on a day to day basis…

So please take some notes, and then share this page with anyone you know who can use the advice and insights I share.

You never know whose life you will positively impact just by a simple share of something helpful…

Just use the ‘easy’ buttons below to share today’s post…

And if you have ANY questions, comments or input, please do post in the comment box down below, you know I love hearing from you.

– Joey Atlas

broccoli and broth sautee healthy recipe video

Joey Atlas / November 16, 2017

Here’s A Typical Day of Eating for Me; May Look Odd But It WORKS

Last week, my friend Don (he’s in Pennsylvania) and I were talking about the ‘SCULPTABOD’ Home Gym Project, and a few other things fitness related…

He’s invented several fitness ‘home runs’ of his own (I’ll share who he is in the near future) and now owns a large fitness equipment company that distributes his fitness product line around the world…

He believes I have a BIG winner in the SCULPTABOD Gym Unit and is giving me some helpful guidance as I gear up to produce the first bunch for early “Founder Buyers”…

He was looking at a few of my recent training videos and in one of his emails he wrote; “You’re looking ‘ripped’. Please send me your meal plan summary.”

So that night, before bed, I typed this up and sent it to him:

—————————————————————
Here it is, Don – this will give a good example – but many days are slightly different or a little varied from what you see here. Any Q’s just let me know. Happy to help modify/adjust for your specific needs etc

This is what a “typical” day looks like:

Morning “coffee” around 7:15 am (this is after an early 2 mile run/jog)
– about 10 oz almond milk
– 3 shots espresso
– heaping tablespoon cacao powder
– some stevia powder
– tablespoon coconut sugar
– heaping tablespoon of this plant-based protein powder

That holds me until about 10 or 10:30am, which then consists of:

– one, or several, of the following:

— carrots, cucumber, tomato, melon, strawberries (high water veggies/fruits)

— I also have this greens powder drink around this time as well

— then, at about 11:30 or noonish I’ll have one or two homemade “no bake” protein bars ( I make a batch on the weekends and they last me through the week, sometimes even having one in later afternoon, depending on daughter’s soccer schedule, my workout time (on the ‘SCULPTABOD’), which is usually just before dinner.

If I haven’t made more bars, or I run out – I then go to mixed nuts and some kind of fruit or veggie during the day. This can also be a ‘concoction’ – which looks like this:

– 1 teaspoon of cinnamon
– 1 tablesoon chia seeds
– 1 tablespoon ground flax
– 1 heaping tablespoon of natural peanut butter (or almond butter)
I basically put those in a small bowl and eat with a spoon…

This combo not only gives me all kinds of nutrients, fiber, etc – but it holds the appetite for a few hours.

I don’t like to eat heavy or large volume during the day – so the above approach works extremely well. And if I’m not hungry – I simply don’t eat right away (I’ll wait), or eat a smaller version of what you see above.

This takes me to dinner time (again, my training session is usually just before dinner and is only 30 minutes max) – and dinner looks something like this:

Dinner example VERSION 1:

Dense salad (large bowl of mixed baby greens, chopped a bit)
– some chopped red onion (or green onion)
– various seasoning (black pepper, Colima sea salt, turmeric, 21 herb/spice from Costco)
– olive oil
– balsamic vinegar

Protein might be a handful of mixed nuts (brazil, pecans, macadamia, almonds) and half ounce of good cheddar cheese

Carbs are light (this is one of the keys to me staying lean, from a nutrition/food perspective) – this might be a small piece of good multi-grain bread (such as the small size of Dave’s organic killer bread)

If it’s been a really active day and I feel I can use some more carbs, I may have more in the form of a healthy dessert, like a natural “brownie” and some fruit later on before bed. Or, sometimes this could be a half of one of these organic belgium chip protein bars

Dinner example VERSION 2:

Steamed or sauteed veggie or mixed veggies (all the good ones) green beans, broccoli, cauliflower, etc…

HERE’S AN EXAMPLE RECIPE VIDEO:
broccoli and broth sautee healthy recipe video
I make these with healthy fats; avocado oil, coconut oil, olive oil, etc.. and the seasonings I listed above for the salad example.

Protein might be 3-4 oz of Wild Planet sardines – or 2 medium boiled large eggs (love these)
(Or I may open a can of lentils or chick peas and have those for protein.. not the whole can of course)

Carbs might be from quinoa cooked in chicken broth instead of water – and then seasoned to taste.
… or, sometimes carbs might be from healthy tortilla chips (organic, multigrain …and good salsa)

I love dark chocolate so at some point after dinner I usually have a mixture of organic dark chocolate chips and coconut in small cup and eat it with a spoon.. just enough to satisfy my dark chocolate/sweet tooth… (In the old days, when I didn’t have my eating in check, I’d eat a massive bowl of ice-cream or some other stupid thing that would keep me puffy)

That’s a good summary…

SOME EXTRA NOTES:

I don’t drink sodas or juices, and stopped drinking any alcohol over a year ago.

My protein bars are a good mixture of protein, fats, fiber and just enough healthy carbs. The ‘convenience & nutrition all-in-one’ make the days easier.

You might notice above, I don’t eat much meat. It wasn’t a conscious decision… My appetite has just decreased for read meat, chicken etc…

I do have some every now and again, not against it – just seems leaning toward plant based feels better…

…And my medical stats have actually been improving the last 3 years in a row by following what I’ve outlined above. This is SWEET.

Any questions just let me know – happy to talk more about specifics if you want at some point.
– J
———————————————————————

So there you have it – a candid and personal email, with some insightful and juicy details of my day to day structure and strategies, shared with you…

All I ask is that you post below any thoughts, comments or questions and then also share this post with anyone, wherever you wish. Just click the ‘share’ button below:

Joey Atlas / October 13, 2017

Ultimate Home Gym Q & A on The SCULPTAFIT Genius Home Gym

This is the Ultimate Home Gym Q & A on The SCULPTAFIT Genius Home Gym

LOTS of incredible things happening here!

To put this Home Gym Q & A into context – In case you missed the email about The SCULPTAFIT Genius Home Gym units …

Here it is, again:
———————————
Great move getting on the VIP early notice list for the first production run of SCULPTAFIT Genius Home-Gym Units…

This is SUPER important. PLEASE reply and briefly list the top 2-4 questions you might have about the SCULPTAFIT Genius Home-Gym or anything pertaining to it.

I look forward to hearing from you.
-Joey

———————————-

So that email got a bunch of incredible responses and questions. And to follow-up, I’ve compiled just about every question, listed them below – and the answer is under each one.

If by some chance you have more questions, simply scroll to the bottom and post your questions, comments or thoughts in the comment box down there…

1 – What will the price be? And Shipping?

Ok – so, I’ll start this one by adding a primer question. A few people actually commented in their email that;

“it must have cost me a fortune to design, engineer and fabricate The SCULPTAFIT Home Gym Version 1.0 about 10 years ago… do you remember what that was and can you share it?”

Yes I can!

All factors considered, about 10 years ago, I invested about $35,000.00 to design, engineer and have the first one custom built, and then test, improve and build the second model of Version of 1.0

About 2 years ago I invested about another $12,000
to improve, enhance and test the Version 2.0 prototype that you see me using in my own home gym videos (before making 8 of them for the SCULPTAFIT Studio…

Then invested about $24,000 to have 8 units (version 3.0) built for the Studio… That was over a year ago and those have been passing “the test” with flying colors…

So add ALL THAT up and that gives you an idea of how much I’ve invested in creating and testing the ultimate home gym package solution. Yep it’s a LOT of $$$$$$$$.$$

Which takes us to Version 4.0, which is the one I’m working on for you and any other person who wants one from the first official “Founders Batch” production run for end users at their home, office, vacation homes, etc…

I have several fitness pros who are waiting for theirs, and they have happily offered to pay about $4,500.00 for the SCULPTAFIT Genius, because they know what they are getting and they know it will return many many times that value…

BUT, my goal is to get this far lower than that…

My aim is to get the price UNDER $2,500.00… and even lower if I can…

I’m working on getting Version 4.0 built in the USA, with the best quality workmanship as a priority – because I want to offer a LIFETIME Warranty on your unit. Yes, you read that right… LIFETIME Warranty.

And I want to be able to hop on a plane and go visit my production partners as things progress and get bigger and bigger…

When you consider ALL that you’ll be able to do with yours, and that the ENTIRE family can use it, you see that this is actually a steal of a deal.

I’ll explain more about this in a future post, showing you various home gyms that cost between $3,500.00 and $20,000.00 – that can’t hold a candle to the SCULPTAFIT Genius Home-Gym…

All that being said, my strongest goal is to get it to the $2,000.00 price point. So, mine cost me way over $50,000.00 and yours will be a small fraction of that 🙂

Shipping will vary depending on how far the box must travel. But, you can use this as a benchmark… Each time I had one built and shipped to me (inside the USA) the shipping ran about $150 – $190… still not bad.

2 – Payment plans?

Yes, we will have payment plan, installment options for anyone needing to pay over time.

3 – Size/Footprint?

It sits on a 4 foot by 5 foot space and is 7 feet high. And you’ll want to leave a few feet in front of the unit for using the rigid SCULPTAMAT bench and the SCULPTABANDS. About 4 – 6 feet is ideal

4 – Ship to which countries?

We are working to be able to ship to almost every country. More details to come over the next few weeks.

5 – Warranty?

YES, there will be a LIFETIME warranty on all the steel (very sweet indeed 🙂 . Anything soft such as the SCULPTAMAT bench, any rubber grips, and the bands will have a limited warranty.

6 – Programs for all levels of users?

YES

7 – How long to assemble?

About 35 minutes, less with 2 people.

8 – How many people to assemble?

1 can do it, but 2 is easier for sure.

9 – Time for delivery

Could possible have the “Founders Batch” ready to ship by the New Year.

10 – Male & Female?

YES

11 – Switching between users, and adjusting attachments with ease?

YES

12 – Can we use it with Knee issues?

YES, and with back issues, shoulder issues, etc…

13 – Need electricity?

NO

14 – Follow along videos? Various programs/workouts?

Yes – included will be a foundational video series, that teaches how to use the SCULPTAFIT Home Gym, plus several types of workout programs and stretching routines.

There will also be a monthly private membership option for clients who want:

– new monthly coaching videos and training programs
– direct access to video/audio Q & A sessions and “call in” coaching days
– ability to connect with other SCULPTAFIT people and share tips, insights, accountability, etc.. (we will build a movement together)
– access to live-streaming video sessions
– discounts on any new items (newly invented attachments, branded clothing, etc..)

16 – Does it Include Everything? What does it include?

Included for all “Founder Owners” who pre-order will be:

– the complete SCULPTAFIT main unit

– ALL attachments, which are:

— the AV independent handles
— the Atlas Platform Step
— The Atlas “Old-School” Bar
— The Atlas Anchor Pins (for connecting SCULPTABANDS)
— Full Set of SCULPTABANDS and handles
— The Rigid SCULPTAMAT Bench

“Founder Owners” who pre-order will also get a Founder’s Package, which will include a pair of the exact gloves I use and that our clients of the Studio use as well; a SCULPTAFIT/Atlas T-shirt, and a few more surprises I’ll be pulling together.

17 – Will we be able to do stretching/flexibility, cardio, balance/mobility, and full body type workouts, in addition to all the strength and toning programs??

YES, YES and YES…

18 – Community, monthly Q & A, new/varied programs, Coaching call-ins, etc.

YES, because of the monthly cost and upkeep, this will be offered optionally to add on for a nominal private membership fee, FOR THE WHOLE FAMILY.

In the box below, let me know if you’re interested in being one of the pre-ordering “Founder Owners” to get the “Founders Package” bonus items.

==>> The more “Founder Owners” who pre-order – the better pricing we can get on the first production run.

OK!! That’s it for now – I’m pretty sure I covered all the questions that came in.

And… anything else you’d like to know please post below.

Joey Atlas / September 22, 2017

Best Shoulder Workout in Hotel Room: Travel Workout With Bands

Why do I share this Shoulder Workout with Resistance Bands in a Hotel Room?

Because “travel” presents one of the biggest challenges for most people when trying to “stick with the fitness program”…

But all it takes is some pre-planning with simple “road workouts” and a few essential tools that travel well…

Many people ask about the bands I use and recommend. These are the exact bands I travel with and the ones I’m using (click to see) in this video:

Best Travel workout Resistance Bands

Here is My Best Shoulder Workout in Hotel Room: Travel Workout With Bands

1 – Lateral Deltoid/Shoulder Raise (Abduction) With Resistance Bands
2 – Rear Deltoid/Shoulder Raise (Abduction) With Resistance Bands
3 – Unilateral Shoulder Press With Resistance Bands
4 – Unilateral Shrugs (for Trapezius) With Resistance Bands

Again, as I mention in the video:
– I did a dumbbell circuit series in the hotel gym
– then added “Slow-Tempo Medicine Ball Rotations” (see photo below) before coming back up to the room to finish off my Hotel Shoulder Workout with…
– the Resistance Band Sequence I show in the video.

A post shared by Joey Atlas (@thejoeyatlas) on Sep 19, 2017 at 3:07pm PDT

If you find this post and video helpful in any way, please use the ‘easy buttons’ below to share with WHOEVER you know who can benefit from this awesome fitness material…

AND, as always, if you have any questions, thoughts, comments – please post below, because you know I love hearing from you:

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